This week sees the official publication of my debut novel ‘DifferentGenes'. It tells the story of how sixty- two year old, Louise, discovers she is
adopted and embarks on a journey to unlock her past. Intertwined within the mystery,
is a love story. The publisher describes the book as ‘a moving tale of love in
later life’.
It has come as no surprise to me that the book appeals to older
readers. One reviewer said, “As a
recently turned 63-year old, it was satisfying to read a novel about a woman ‘of
a certain age’, a woman who discovers that her life is not over AND still holds
some surprises, albeit some she didn’t expect.”
These days most people in their sixties say how young they
still feel. Many, like me, have reinvented themselves in retirement through new
interests and energetic social lives. So how do you begin to market a book
towards an older audience without implying that the novel is aimed at readers
who are a bit ‘past it', which blatantly they are not? The problem is with the terminology.
There is a whole generation of 50 + readers who most definitely cannot be described
as ‘old’.
I approached friends and asked for advice about whether I
should try and create a new genre. Suggestions followed, but, as yet, no
vocabulary which has really caught the ‘feel young’ essence of an older
generation. Indeed, some people I consulted were quite affronted that I dared
to suggest any books were more suited to an older age group. Nevertheless, the
majority of readers and authors, who I asked, expressed a wish for some sort of
resource where books which might appeal to an older age group could be found.
So, at risk of offending my contemporaries, I have created a
website. It is rather unimaginatively called ‘Books for Older Readers'. The publications
are nominated by their authors, and the number of titles is growing daily. Unlike
me, the website is truly young and in its early stages of development, but I
hope that some readers will find it useful. This is the link. www.booksforolderreaders.co.uk